Julia Paranay

Mammoth Mountain Interactive Logo

Mammoth Mountain Ski Area is the highest resort in California as well as the most abundant in snow. Before hitting the slopes, skiers check the weather conditions of the mountain to make sure it will be worth their money. The dynamic logo reports the mountains snow conditions for the day ahead, and keeps updated to ensure accurate data. By viewing the logo, a visitor at the resort can easily confirm if it will be a good day on the slopes. The dynamic M is broken up into 5 sections to represent the snow types on the mountain. The intensity of snow is shown by moving dots, and you can tell the visibility on the mountain by the opacity within the logo itself.